Digital Strategy Insights

Know Your Customer

WHY YOU SHOULD ADD A CDP TO YOUR MARKETING TOOL KIT

by Rosalie Stahley

white paper revenue management

INTRODUCTION

Like many industries, if you are in the casino or hospitality space, your customer data is entering your business through a growing variety of channels. In addition to your casino and property management platforms, your organization most likely has a CRM, multiple social media channels, on-prem POS systems, a marketing automation platform (email, SMS, push), a variety of websites and apps (brand, online gaming, e-commerce, hotel booking, loyalty), and so on. Collecting data from these different sources in a standardized manner can be quite challenging. Messy, unstructured data can cause inaccurate analytics which can negatively impact how you communicate and market to your customers.

Maintaining an omni-channel relationship with your customer is essential. A customer data platform (CDP) will enable you to have a a single, unified view of your customers based on all relevant data sources, both online and off. However, not all CDP solutions are created equal or represent the right fit for every organization. This article will give a high-level overview of what a Customer Data Platform is, its benefits and what to look for when evaluating a CDP for your business.

CONTENTS:

  • What is a CDP?
  • Capabilities of a CDP
  • Considerations when evaluating a CDP

Read or Download Article