Your guests are constantly telling you what they value in reviews, surveys, and even casual conversations. But are you really hearing them?
Here are 3 ways to turn guest feedback into revenue:
Spot upsell opportunities. Are guests asking for earlier check-ins, room upgrades, or better dining options? These can become revenue-generating add-ons.
Identify what keeps guests coming back. Use positive feedback to reinforce what works (such as exceptional service or unique amenities).
Turn complaints into ROI. A fast, thoughtful response to a negative review can turn a bad experience into a loyal guest and even attract others who value transparency.
Pro tip: Tag common themes in your feedback data to track trends and identify areas for improvement that impact the bottom line.
